公众参与数字人文项目的影响因素

Influencing Factors of the Public Participation in Digital Humanities Project

文章通过实证分析影响公众参与数字人文项目的因素,总结其价值排序、具体维度和层次结构,为数字人文项目吸引公众参与和长远发展提供参考。基于问卷调查收集的原始数据,运用探索性因子分析方法判断影响因素的重要性,构建公众参与数字人文项目影响因素模型,并对比讨论参与过项目和未参与过项目的两类公众对相关影响因素的价值取向。研究发现:公众参与数字人文项目影响因素构成主要包括项目平台与软实力、公众需求与能力、项目任务特征、项目自身条件4个维度的23个影响因素;两类公众对相关影响因素的价值判断既有相同点,也有差异性;数字人文项目应重视平台和软实力建设,重点关注平台安全性、平台易用性、平台设计、培训机制、宣传效果等因素,并针对不同类别的公众采取具有针对性的推广策略。

This paper analyzes the factors that affect the public participation in digital humanities project,summarizes their value ranking,dimensions and hierarchy,so as to provide reference for digital humanities project to recruit the public to participate and for its long-term development.Based on the data collected from a questionnaire,it constructs the influencing factor model of public participation in digital humanities project,and uses the exploratory factor analysis method to identify the importance of the influencing factors.Besides,it compares and discusses the value orientation between two different groups who have and have not participated in the project.This paper sums up 23 critical influencing factors of public participation in digital humanities project from four dimensions:project platform and soft power,public demands and capabilities,project task characteristics and project conditions.There exists some similarities and differences between the two groups on the value judgment of relevant influencing factors.Digital humanities project should place emphasis on the construction of platform and soft power,such as platform security,platform usability,platform design,training system and publicity effect,and take differentiated promotion strategies for different groups.