本然·实然·应然:体育平台经济的理性思考

Essence,Isness and Oughtness:Rational Thinking on Sports Platform Economy

随着数字技术的全方位发展,依托于互联网的网络经济模式正在进行跨时代的转化,催生出一种新兴经济模式——平台经济。体育平台经济作为平台经济的一大分支,对我国体育产业化的形成有着举足轻重的作用。笔者以直播平台、教学平台、健身平台、购物平台、游戏平台为研究视角,将如今市面上存在的与体育相关的此类平台进行了现状分析。研究发现:目前我国体育平台发展取得了不少的成绩,但是直播平台基础建设、教学平台教学质量、健身平台个性化建设、购物平台群众信任、游戏平台监管机制方面还存在着一定的问题,导致体育平台经济的发展近几年停滞不前。为解决以上问题,未来完善赛事转播体系、加强线上教学建设、创新健身平台模式、加大商品审核力度、梳理游戏监管方案将会成为发展体育平台经济的重点。

With the all-round development of digital technology,the network economic model relying on the Internet is undergoing cross-era transformation,giving birth to an emerging economic model—platform economy.As a major branch of platform economy,sports platform economy plays an important role in the formation of sports industrialization in China.From the perspective of live broadcasting platform,teaching platform,fitness platform,shopping platform and game platform,this paper analyzes the current situation of such platforms related to sports in the market.It is found that at present China’s sports platform has made some achievements,but there are still some problems in the infrastructure construction of live broadcasting platform,teaching quality of teaching platform,personalized construction of fitness platform,the mass trust of shopping platform and the supervision mechanism of game platform,which has led to the stagnation of the economic development of sports platform in recent years.In order to solve the above problems,improving the event broadcasting system,strengthening the construction of online teaching,innovating the fitness platform mode,strengthening commodity audit and perfecting the game supervision scheme will become the focuses of developing the sports platform economy in the future.