跨境电商背景下高校电子商务英语教学改革对策探析

On the Reform of E-commerce English Teaching in Colleges and Universities under the Background of Cross-border E-commerce

随着我国贸易在世界范围的快速发展,跨境电子商务的规模也日益发展壮大,外贸企业对于电子商务英语人才的需求也在不断扩大。目前,高校电子商务的英语教学由于教学模式落后、师资力量薄弱、教学方法效果不佳、实训效果差等方面的问题,难以满足跨境电商快速发展背景下相关企业对于人才的要求。为了跟进社会需求,培养适应社会需要的高端人才,教学改革迫在眉睫。本文针对目前教学中存在的主要问题,探究跨境电商背景下的电子商务英语教学的改革对策。

With the rapid development of China's worldwide trade,cross-border e-commerce is also growing,and the demand for E-commerce English talents of foreign trade enterprises is also expanding.Currently,e-commerce English teaching in colleges and universities cannot meet the requirements of relevant enterprises for talents in the context of the rapid development of cross-border e-commerce due to backward teaching mode,weak teachers,poor teaching methods and poor training effects.In order to follow up the pace of educational reform and cultivate high-end talents more in line with social needs,this paper explores the reform measures of e-commerce English teaching under the background of cross-border e-commerce in view of the main problems existing in current teaching.