电视产业和新媒体的融合发展模式分析

Analysis on the Integration Development Model of TV Industry and New Media

随着我国互联网与移动通信技术的发展,越来越多的网民选择通过移动终端进行资讯获取。借助不断出现的新媒体技术,媒体受众可以自主进行资讯选择,并在任何时间任何地点进行资讯获取。新媒体的这一优势对传统电视产业形成了较大的挑战。随着媒体融合被提出,目前传统电视产业已经在积极研究并实践与新媒体的融合发展模式,期望借助自身的专业度和严肃性,在新媒体领域开辟新的渠道。该文就以传统电视产业与新媒体的融合发展为研究目标,探讨可行的发展模式,期望为相关领域提供帮助。

With the development of Internet and mobile communication technology in China, more and more netizens choose to obtain information through mobile terminals. With the help of emerging new media technologies, the media audience can choose information independently, and obtain information at any time and any place. This advantage of the new media poses a great chal enge to the traditional TV industry. With the proposal of media convergence, the traditional TV industry has been actively studying and practicing the development mode of convergence with new media, hoping to open up new channels in the field of new media with the help of its professionalism and seriousness. This paper aims at the integration and development of traditional TV industry and new media, and discusses the feasible development mode, hoping to provide help for related fields.