智媒体时代大学生微博公共参与的心理动力实证探究--以参与文娱类议题为例

AN EMPIRICAL STUDY ON THE PSYCHOLOGICAL MOTIVATION OF UNIVERSITY STUDENTS'WEIBO PUBLIC PARTICIPATION IN THE AGE OF SMART MEDIA--TAKING PARTICIPATION IN CULTURAL AND ENTERTAINMENT ISSUES AS AN EXAMPLE

微博公共参与已成为我国当前民主建设的热议话题,现有涉及大学生微博公共参与的心理动力研究大多是基于经验的总结,或是基于某种理论的分析、推导,较少有量化的实证研究。本研究以参与文娱类议题为例,实证研究了智媒体时代大学生微博公共参与的心理动力。从个体认知、功效意识、利益驱动、认知定势和个体需求这五个维度编制“大学生参与文娱类微博的情况调查”问卷进行调查,以了解大学生微博公共参与心理动机情况。调查结果发现:大学生微博公共参与的心理动力不足,在个体认知和功效意识方面尤为突出;微博点赞是大学生积极进行微博公共参与的基础和先行条件;不同性别大学生在微博公共参与中心理动力表现出显著性差异。最后,针对调查发现的问题,提出了相应的对策建议,以期提升大学生微博公共参与水平。

Weibo public participation has currently become a hot topic in our country's democracy construction.Most of the existing psycho-dynamic studies involving college students'Weibo public participation are based on empirical summaries,or theoretical analysis and derivation,lack of quantitative research.Taking participation in cultural and entertainment issues as an example,this paper empirically studies the psychological motivation of college students'Weibo public participation in the era of smart media.Using the five dimensions including individual cognition,efficacy awareness,benefit-driven,cognitive stereotypes and individual needs,a questionnaire of"University Students'Participation in Cultural and Entertainment Weibo"was compiled to investigate the psychological motivation of college students'public participation in Weibo.The results of the survey found that the psychological motivation of college students'Weibo public participation is insufficient,especially in terms of individual cognition and efficacy awareness;Weibo likes are the basis and precondition for college students to actively participate in Weibo;college students of different gender show significant differences in their psychological motivation.Finally,in response to the conclusions of the survey,countermeasures and suggestions are put forward in order to improve the level of public participation in Weibo of college students.