我国体育产业高质量发展:现实困境与路径选择

High-Quality Development of China's Sports Industry:Realistic Dilemma and Path Selection

体育产业高质量发展,既是国民经济高质量发展的重要组成部分,也是满足人们美好生活需要和新时代体育强国建设的重要内容。从对我国体育强国建设与体育产业发展的内在逻辑入手,结合产业规模、结构和融合等方面数据资料分析我国体育产业发展现状,能够更清晰地看到我国体育产业发展不平衡、不充分的现实困境。为此,我国体育产业要获得高质量发展,就要看到体育产业在发展中所面临的现实困境,并从产业融合发展、培育壮大市场主体、激活体育消费、推进治理能力现代化、优化产业空间布局等方面加以解决。

High-quality development of sports industry is not only an important part of high-quality development of national economy,but also an important content of meeting people's needs for better life and the construction of sports power in the new era.In this study,literature and other methods are used to explore the internal logic of China's sports power construction and sports industry development.Then it analyzes the development status of China's sports industry from the aspects of industrial scale,structure and integration.Then from the perspective of supply-side structural reform,this study expounds the realistic dilemma of unbalanced and inadequate development of China's sports industry.Finally,it puts forward the realization path of high-quality development of China's sports industry from the aspects of industrial integration development,cultivating and strengthening market subjects,activating sports consumption,promoting the modernization of governance capacity and optimizing industrial spatial layout.