电子商务背景下的品牌服装企业经营策略研究

Research on the Management Strategy of Brand Clothing Enterprises under E-commerce

简单介绍品牌服装企业的电商营销方式。从品牌知名度、服装产业链、销售成本三方面总结了电商渠道在品牌服装企业营销中的优势,从销售渠道、品牌形象分析了电商对品牌服装企业营销的影响,提出了品牌服装企业电商营销优化策略,以期为品牌服装企业的营销模式提供更多的创新思路。

This paper expounds the e-commerce marketing methods of branded Apparel enterprises;summarizes the advantages of e-commerce channels in the marketing of branded Apparel enterprises from three aspects:brand awareness,Apparel industry chain,and sales cost;The influence of clothing enterprise marketing;put forward the optimization strategy of e-commerce marketing of brand clothing enterprises,in order to provide more innovative ideas for the marketing mode of brand clothing enterprises.