“瓷娃娃”——陶瓷动漫潮玩产品的设计与产业链的开发

Porcelain Doll-Design of Ceramic Animation Trendy Products and Development of Industrial Chain

分析动漫衍生产品设计的文化、现状、问题、材质、互动体验与产品的载体。探究将动画人物形象,结合陶瓷材质,融入民族特色,应用于动漫衍生品艺术设计的开发。通过对比国内外,动漫衍生品设计和产业链的差别,研究潮玩市场、大火盲盒的设计,进而设计开发有收藏艺术价值的中国特色陶瓷动漫衍生品,传播有意义的主题和价值观。中国陶瓷动漫衍生品的市场缺口很大,我国作为陶瓷发源地,景德镇有上千年的陶瓷制作研究历史,我将结合本科动画及研究生产品设计相关专业知识,从生活用品、游戏、主题乐园、元宇宙、虚拟世界等多方面产业和领域进行探索研究,对陶瓷动漫潮玩产品进行开发,不仅作为原动画的延续,而且对动漫形象进行二次开发原创设计,进行品牌授权,打开陶瓷动漫形象衍生品市场。借助互联网、直播等平台,进行推广和营销,打造具有中国特色陶瓷材料的动漫潮玩衍生产品,开发设计动漫陶瓷潮元素的完整产业链。

Analyze the culture,current situation,problems,materials,interactive experience and product carrier of animation derivative product design.Explore the application of animated characters,combined with ceramic materials,into national characteristics,in the development of animation derivative art design.By comparing the differences between the design of animation derivatives and the industrial chain at home and abroad,this paper studies the design of trendy play market and fire blind box,and then designs and develops ceramic animation derivatives with Chinese characteristics with collection art value to spread meaningful themes and values.There is a big gap in the market of ceramic animation derivatives in China.As the birthplace of ceramics,Jingdezhen has a history of ceramic production research for thousands of years.Combined with the professional knowledge of undergraduate animation and graduate product design,I will explore and study from various industries and fields such as daily necessities,games,theme parks,metauniverse and virtual world,and develop ceramic animation trendy products,not only as a continuation of the original animation,In addition,it carries out secondary development and original design of animation image,carries out brand authorization,and opens the ceramic animation image derivatives market.With the help of the Internet,live broadcast and other platforms,carry out promotion and marketing,create animation trendy derivative products of ceramic materials with Chinese characteristics,and develop and design a complete industrial chain of animation ceramic trendy elements.