泛娱乐化背景下高校思想政治教育话语权的式微与重塑

The Decline and Reshaping of Discourse Power of Ideological and Political Education in Colleges Under Background of Pan-entertainment

泛娱乐化以娱乐至上为价值原则,泛娱乐化参与的大众化、自由化,内容的碎片化、媚俗化,表达的情绪化、非理性化,价值取向的去崇高化、虚无化,对高校思想政治教育话语权的主导力、凝聚力、调控力、引领力产生影响。致使高校思想政治教育话语权对大学生主流意识形态认同的引导力弱化、对思想政治教育“泛”化管控力不足、对大学生精神文化生活渗透力降低。可从提升把关能力和舆论引导能力、革新话语内容、调整话语方式、优化话语环境等四个路径重塑高校思想政治教育话语权。

Pan-entertainment takes entertainment as its value principle and its popularization and liberalization of participation, fragmentation and kitsch of content, emotional and irrational of expressions, de-sublime and nihilistic value orientation, which has been making an impact on the dominance, cohesion, regulation and leadership of the discourse power of Ideological and Political Education in colleges and universities. As a result, it has reduced the leading power of college students’ mainstream ideological identity, lacked the ability to insufficient control of the “pan” of itself and reduced the penetration degree of college students’ spiritual and cultural life. It can be reconstructed from four dimensions: improving the subject ability of discourse, innovating the content of discourse, adjusting the way of discourse, and optimizing the discourse environment.