品牌理念在电动车内饰感官体验中的设计研究

STUDY ON BRAND CONCEPT IN SENSORY EXPERIENCE DESIGN OF ELECTRIC VEHICLE INTERIOR

电动汽车内饰在塑造用户体验、传递品牌理念方面起着非常重要的作用,而用户对汽车内饰的体验则来自于五感的感官体验。本文首先阐述了电动汽车内饰与感官体验的相关概念,接着对汽车内饰在感官体验设计中包含的设计要素——造型要素、功能要素、GMF要素和交互信息进行了分析,以期为电动车内饰设计提供一定的参考,让电动车内饰设计在更好满足用户情感需求的同时,有效传达品牌理念。

The interior design of electric vehicle interior plays a very important role in shaping user experience and conveying brand concept,while the user's experience of the vehicle interior comes from the five senses of human beings.This paper firstly expounds the related concepts of electric vehicle interiors and sensory experience,and then analyzes the elements included in the sensory experience design of electric vehicle interiors,such as shaping elements,functional elements,CMF elements and interaction elements.With the analysis,this paper aims to provide some reference to electric vehicle interior design,so that it can better satisfy users'emotional needs and convey the brand concept efficiently at the same time.