对于基于区块链的在线数字内容平台框架及其运营机制的初步探讨

On a Framework of Blockchain——Based Online Digital Content Platform and Its Operation Mechanism

区块链技术对克服传统数字内容平台的局限性展现了良好的前景.然而,当前已有的基于区块链的数字内容平台还存在一定不足之处.有必要对这类平台的技术体系结构与业务经营模式进行进一步研究.对此,文章设计了一个基于联盟区块链的数字内容平台的框架,把数字内容经营的多方参与者纳入平台体系,提供数字内容经营与知识产权治理的一体化解决方案;同时通过联盟区块链组成多机构共同参与和管理的网络,形成内生竞争机制,抑制平台经营商的垄断.与所设计的平台架构相适应,进一步在PoA共识机制基础上设计了平台的共识达成和认证机构信誉调整机制,把共识流程跟机构信誉调整流程耦合,促进机构更好地提供平台服务.基于所提的平台架构,进而对这一平台中的运营模式进行了初步分析.

Blockchain technology has shown good promise for overcoming the limitations of traditional digital content platforms.However,the currently available blockchain-based digital content platforms still have certain shortcomings.It is necessary to further study the technical architecture and business operation model of such platforms.In this regard,this paper designs a framework for a digital content platform based on federated blockchain,which incorporates multiple participants of digital content operation into the platform system and provides an integrated solution for digital content operation and IPR governance;at the same time,the consortium blockchain forms a network with joint participation and management of multiple organizations,forming an endogenous competition mechanism and inhibiting monopoly of platform operators.In line with the designed platform architecture,the consensus reaching and certified institutional reputation adjustment mechanism of the platform is further designed based on the PoA consensus mechanism,coupling the consensus process with the institutional reputation adjustment process to promote institutions to better provide platform services.Based on the proposed platform architecture,the corresponding business operation mode is further discussed.