注意力配置与企业创新——基于互联网大数据的视角

Attention Allocation and Enterprise Innovation——From the Perspective of Internet Big Data

在大数据时代下,网络大数据成为一种新的信息资源,信息资源的注意力配置对企业创新的影响效应亟待研究。首先,从理论上梳理城市注意力配置影响企业创新的内在机制。其次,基于百度搜索指数构造城市注意力配置指标,并进行实证检验。结果表明:第一,城市注意力配置显著促进了企业的创新,研究结论在考虑了内生性等问题后依然稳健;第二,注意力配置对民营企业、大规模企业、低市场化程度城市中企业创新的影响效果更强;第三,人才集聚和资本集聚是注意力配置影响企业创新的重要渠道,发挥部分中介作用。因此,城市需要重视自身形象建设,积极提升自身的互联网注意力配置水平,抢占互联网注意力配置这种无形资源,积极发挥注意力配置对于人才集聚和资本集聚的重要作用;国有企业以及规模相对较小的企业要提高城市互联网注意力配置对企业创新的作用,增强本企业在互联网时代的应变水平和适应能力。

In the era of big data,network big data has become a new information resource.The impact of attention allocation of information resources on enterprise innovation needs to be studied.This paper theoretically combs the internal mechanism of urban attention allocation affecting enterprise innovation.Based on Baidu search index,this paper constructs the urban attention allocation index for empirical test,and finds that:Firstly,the urban attention allocation significantly promotes the innovation of enterprises,and the research conclusion is still robust after considering the endogenous and other problems.Secondly,attention allocation has a stronger impact on enterprise innovation in private enterprises,large-scale enterprises and cities with low degree of marketization.Thirdly,talent agglomeration and capital agglomeration are important channels for attention allocation to affect enterprise innovation,and play a partial intermediary role.Therefore,cities need to pay attention to their own image construction,actively improve their internet attention allocation level,seize the intangible resource of internet attention allocation,and actively give full play to the important role of attention allocation in talent accumulation and capital accumulation.State owned enterprises and relatively small-scale enterprises should improve the role of urban internet attention allocation on enterprise innovation and enhance their adaptability and adaptability in the internet era.