我国体育数据要素市场的培育:机遇、挑战与对策

Cultivation of Chinese Sports Data Element Market:Opportunities,Challenges and Countermeasures

伴随新一轮技术革命的发展,数据成为重要的生产要素,培育体育数据要素市场亦成为体育强国建设的重要组成。运用文献资料分析、逻辑分析等方法厘定体育数据要素内涵,阐释我国体育数据要素市场培育的机遇、挑战与对策。研究认为,“数治”理念逐步深入,数据要素对体育产业乘数作用凸显,体育需求内容化和数字化发展以及体育数据产业链条初步完善为我国体育数据要素市场的培育提供了重要机遇。但我国体育数据要素市场培育仍然面临着体育数据资源化难度高,体育数据资产化程度低和体育数据资本化进程慢的挑战。为促进我国体育数据要素市场培育,在政府层面需加强宏观鼓励,完善制度供给,构建配套监管;在市场层面需推动供需耦合,提高运营能力,构建交易机制;在社会层面需夯实技术支撑,构建行业支持,发挥产业驱动。

With the development of a new round of technological revolution,data has become an important factor of production,and cultivating a sports data element market has also become an important component of the construction of a sports power.Using literature method,logical analysis and other methods,the study determines the connotation of sports data elements,and explains the opportunities,challenges and countermeasures of China’s sports data element market.The study believes that the gradual deepening of the concept of“rule of numbers”,the prominent role of data elements in the sports industry multiplier,the iteration of data algorithm computing power,the digitization of sports demand content,and the preliminary improvement of the sports data industry chain provide important opportunities for cultivating China’s sports data element market.It’s still facing the difficulties of resource utilization of sports data,low degree of capitalization of sports data and slow progress in capitalization of sports data.To promote the cultivation of China’s sports data elements market,at the government level,it needs to strengthen macro encouragement,improve system supply,and build supporting regulation;at the market level,it needs to promote the coupling of supply and demand,improve operational capability,and build trading mechanism;at the social level,it needs to consolidate technical support,build industry support,and give full play to the industry drive.