数字化背景下旅游业新形势及发展策略研究

Research on the New Situation and Development Strategy of Tourism under the Background of Digitalization

数字化转型正在逐步改变中国旅游的产业边界和生产方式,极大程度上影响我国旅游业的未来发展模式。所以,数字旅行不但是一个新科技应用场景,更是为旅行资源价值寻求新模式质变的重要载体。着眼于全社会氛围下旅游业的长远健康发展,笔者通过数字经济、数字旅游以及商业模式重构的相关文献进行梳理,分析了当前旅游业的现状和瓶颈,并结合实际给出了相应的重构途径和发展策略。

Digital transformation is gradually and completely changing the industrial boundaries and pro⁃duction methods of Chinese tourism.It will greatly affect the future development model of my country′s tourism industry.Therefore,digital travel is not only a new technology application,but also an important carrier for the qualitative change of new models for the value of travel resources.This chapter explores the relevant literature on digital economy,digital tourism,and business model reconstruction,mainly ana⁃lyzes the current situation and bottlenecks of the tourism industry,and gives corresponding reconstruc⁃tion methods and development strategies combined with the content,focusing on development of the tour⁃ism industry.