阿富汗主流媒体涉华报道信源选择及影响分析

Analysis on the Source Selection and Impact of China-Related Reports in Afghan Mainstream Media

[研究目的]阿富汗主流媒体是了解阿富汗对华认知的重要窗口。目前阿富汗局势发生重大变化,媒体生态格局可能发生改变,有必要加强和改善中国与阿富汗媒体和社会的对话沟通。[研究方法]以阿富汗主流媒体黎明新闻频道、帕支瓦克阿富汗新闻社2012-2020年的716篇普什图语涉华报道为研究样本,从信源的角度探讨阿富汗主流媒体涉华报道的特性,进而探讨这些特性对涉华报道本身的态度、传播效果的影响。[研究结论]研究发现,阿富汗主流媒体涉华报道在信源选择上主要依赖来自阿富汗、中国政府官方的信源,同时信源的态度倾向对涉华报道的态度有明显的潜在影响。基于此,中国应构建“政府—媒体—社会(公众)”多元主体协同参与的“大合唱”式的传播主体格局,通过汇聚更多的资源和力量,达到增强对阿富汗国际传播效果的目的。

[Research purpose]The Afghan mainstream media is an important window to understand Afghanistan's perception of China.The current situation in Afghanistan has undergone major changes,and the media ecosystem may change.It is necessary to strengthen and improve the communication of media and society between China and Afghanistan.[Research method]From the perspective of information sources,this paper analyzes 716 Pashto China-related reports in Tolo News and Pajhwok Afghan News from 2012 to 2020,to explore the characteristics of China-related reports and also the influence of these characteristics on the attitude of China-related reports in Afghan mainstream media.[Research conclusion]The study shows that the source selection of China-related reports relies on the sources from the government official of Afghanistan and China,and that the attitude of the sources has a significant potential impact on the attitude of China-related reports.Based on this,China should form the structure of the communication subject with the collaborative participation of multiple subjects to enhance the effect of international communication in Afghanistan.