影游改编的跨媒体想象力与叙事机制

Imagination and Narrative Mechanism of Film-Game Adapted Cross-media

网络时代的影游改编对想象力的美学变革、理论重构产生了巨大的影响,这类富有成效的跨媒体生产实践丰富了想象力的理论建构。影游改编的媒介转码与互媒性的文本架构、渐进机制与角色扮演的互动叙事以及受众参与的身份编码与社区认同,促使网生代受众在个体身份编码、重新部落化的同时,建构独属于人类共同体的审美意识形态,预示了跨媒体想象力时代的到来,对于电影与游戏产业的深化发展与融合、创作类型与生态的丰富完善具有重要的意义。

Film-game adaptation in the Internet age has a great influence on the reform and theoretical reconstruction of imagination aesthetics.Fruitful practice of cross-media production like this enriches theoretical construction of imagination.Film-game adaptation,by advantage of media transcoding,inter-media text structure,progression mechanism,interactive narrative of role-playing,and the identity coding and community identity of the audience’s participation,has enabled the net generation audience to build an aesthetic ideology exclusive to the human community while realizing individual identity coding and re-tribalization.All of this indicates the arrival of an era of cross-media imagination,which is of great significance to the development and integration of film-game industry as well as the enrichment and perfection of the film creation types and film ecology.