中国体育健康传播的概念内涵、发展状况与未来展望

Concept,Development and Future:Sports Health Communication in China

近年来,随着健康传播理论与实践研究的持续深入,以身体活动为主题的健康宣传运动逐渐开始凸显,体育也由此成为健康传播领域的热点话题,并进而催生出体育健康传播这一新兴的研究领域。运用文献资料、语义分析、逻辑分析、比较研究等方法,界定了中国体育健康传播的概念内涵,总结了中国体育健康传播的发展状况与面临的主要问题,并对中国体育健康传播未来的实践拓展和理论探索进行了展望。研究认为,体育健康传播可界定为以体育作为领域、载体、主题或手段,以传播和扩散健康知识,提升健康素养和健康水平为目的的一系列传播活动。当前,中国体育健康传播的发展状况与面临的主要问题包括:基于体育干预的健康传播效果评估亟待加强;系统性的体育健康传播过程设计与控制有待引入:体医媒等多方协同的体育健康传播机制有待建立;多学科交叉的体育健康传播学术研究急需强化。未来,中国体育健康传播可以从国际体育健康传播经验借鉴、国内体育健康传播实践拓展和国内体育健康传播理论体系深化等方面进行更进一步的探索,凝练并提升中国体育健康传播的领域范畴、理论体系和实践方案。

In the recent years,with the continuous in-depth research on the theory and practice of health communication,health promotion campaigns with the theme of physical activity gradually became prominent,and sports became a hot topic in the field of health communication,leading to the birth of sports health communication.Adopting literature study,semantic analysis,logical analysis,and comparative research,this paper defined the concept,development status main problems,theoretical studies of China's sports health communication.It was believed that sports health communication could be defined as a series of communicative activities with the purpose of spreading health knowledge and improving health literacy and health level with sports as a field,carrier,theme or means.At present,the development status of China’s sports health communication and the main problems included a multi-party coordinated sports health communication mechanism needed to be established,the systematic design and control of the sports health communication process needed to be introduced.The communication mechanism needed to be established,the academic research on multi-disciplinary sports health communication needed to be strengthened.In the future,the Chinese sports health communication could be further explored from the experience of the international sports health communication and the domestic sports health communication practice,and the deepening of domestic sports health communication theory system so as to improve the theoretical system of the Chinese sports health communication.