全民短视频背景下数字媒体专业产教融合创新教学策略研究

Research on Innovative Teaching Strategies of Integration of Production and Education of Digital Media Major under the Background of National Short Video

在全民短视频新形态、新业态的驱动下,数字媒体产业正经历着前所未有的变革,高职院校数字媒体专业的教学也应随之改变。针对目前数字媒体专业产教融合项目周期过长、与行业新业态契合度不高、成果难以转化等问题,提出了全民短视频背景下的数字媒体专业产教融合创新教学策略。通过引进小微企业短视频项目、创新教学内容、融入思政元素等方式,构建适合我国当前全民短视频国情的数字媒体专业产教融合教学模式,培养适应时代需求的数字媒体专业高素质技术技能人才。

Driven by the new form and format of national short video,the digital media industry is experiencing unprecedented changes,and the teaching of digital media major in higher vocational colleges should also change accordingly.In view of the problems of the current industry-education integration project cycle of digital media specialty being too long,low fit with the new format of the industry,and difficult to transform the results,this paper puts forward the innovative teaching strategy of industry-education integration of digital media specialty under the background of short video of the whole people.By introducing short video projects of small and micro enterprises,innovating teaching content and integrating ideological and political elements,we can build a digital media professional production-education integration teaching mode suitable for the current national situation of short video in China,and cultivate high-quality digital media professionals with technical skills to meet the needs of the times.