区块链技术下生鲜电商“四链同构”实现路径及应用研究

Research on the Realization path and Application of“Four-Chain Isomorphism”of Fresh Food E-Commerce under Blockchain Technology

随着生鲜产品网络零售规模的激增,优化运营模式成为生鲜电商的关键点。本文着重探讨区块链技术下生鲜电商供应链、产业链、价值链、生态链系统“四链同构”和智慧共享生鲜电商运营模式。本文首先挖掘现阶段生鲜电商存在的四大困境;然后提出区块链+生鲜电商“四链同构”4种方式8条实施路径:建立超级共享短链的供应链模式,实现万物互联的超级产业链纽带,建成信用保障、风险可控的价值链和智慧生鲜生态链;最后验证生鲜电商智慧共享运营模式,可实现生鲜电商全链路融合智慧发展。

With the surge in the online retail scale of fresh products,optimizing the operation mode has become the key point of fresh food e-commerce.This article focuses on the“four-chain isomorphism”of fresh food e-commerce supply chain,industrial chain,value chain,ecological chain system and intelligent sharing of fresh food e-commerce operation mode under blockchain technology.This paper first excavates the four major dilemmas of fresh food e-commerce at this stage;then proposes 4 ways and 8 implementation paths of blockchain+fresh food e-commerce“quadruple chain isomorphism”:establish a supply chain model of super shared short chain,realize The super-industrial chain link of the interconnection of all things,the establishment of a credit-guaranteed,risk-controllable value chain and a smart fresh food ecological chain;finally,the intelligent sharing operation mode of fresh food e-commerce can be verified,which can realize the integrated and intelligent development of the whole chain of fresh food e-commerce.