论红色文化传播的沉浸化转向及实践进路

On the Immersion Turn of Red Culture Dissemination and its Practical Approach

随着5G、人工智能、虚拟现实等媒介技术的不断成熟,人类逐步迈入以沉浸为主要特征的第三媒介时代。沉浸化作为个体认知世界的方式进入到红色文化视野,推动红色文化从文本传播转向沉浸传播,并在红色文化视野中生成沉浸媒介的特殊性。在这一境遇中,红色文化传播的沉浸化主要指红色文化传播中人的形态、红色文化传播时空形态和红色文化传播方法形态的发展。为适应这一转向,红色文化传播实践将从提升主体的沉浸素养、塑造泛时空的生活形态、实施传播效果“沉浸指数”评估等维度予以推进。

With the development of media technologies like 5G,artificial intelligence and virtual reality,human society has been transformed into the third media era that is characterized by immersion.After immersion,as a way for individuals to perceive the world,enters the vision of red culture,the communication of red culture starts its immersive way,which generates the particularity of immersive media in the vision of red culture.In this circumstance,immersion of red culture communication means changes of human form,space-time form and the way in the communication process.In order to adapt to these changes,it's better to improve the subject's immersion literacy,shape the life style that is ubiquitous in time and space,and implement the"immersion index"that is used to evaluate the communication effect in the practice of red culture communication.