基于地域文化符号下的标识导向系统设计——以滁州市乌衣古镇老街景区为例

Design of Signage Guidance System Based on Regional Cultural Symbols——Taking the Old Street Scenic Spot of Wuyi Ancient Town in Chuzhou as an Example

古镇是近年来较为热门的旅游项目之一,古镇景区保护和基本设施的完善,不仅有助于区域新型城镇化建设高质量发展,还能够加强城镇特色化建设,避免古镇类型景区缺少历史文脉和地域特色。本文从标识导向系统、地域文化等相关基础概念出发,以滁州市乌衣镇老街景区为例,用SWOT模型分析老街标识导向系统设计现状。探究地域文化符号在古镇景区标识导向设计中的重要性,通过对乌衣镇地域性色彩、图形等符号要素的整合提取,提出符合老街景区特色的标识导向系统设计方法。

The ancient town is one of the popular tourism projects in recent years.The protection of the ancient town scenic spot and the improvement of the basic facilities not only contribute to the high-quality development of the regional new urbanization construction, but also strengthen the construction of urban characteristics to avoid the lack of historical context and regional characteristics of the ancient town type scenic spots.Starting from the related basic concepts of signage guidance system and regional culture, this paper takes the old street scenic spot in Wuyi Town of Chuzhou City as an example, and analyzes the current situation of the design of the old street signage guidance system with SWOT model.This paper explores the importance of regional cultural symbols in the signage guidance design of ancient town scenic spots, and puts forward a design method of the signage guidance system in line with the characteristics of old street scenic spots by integrating and extracting the regional colors, graphics and other symbol elements of Wuyi Town.