灵璧钟馗文化与石文化特色产品设计和品牌建设

Specialty Product Design and Brand Construction of Lingbi Zhongkui Culture and Stone Culture

灵璧县作为曾经隋唐大运河的重要交通枢纽,在悠久的发展历史中遗留下众多的奇珍异宝,为这座城市增添了一抹古色古香的文化韵味。灵璧素有“钟馗、奇石、虞姬”三绝,丰富的文化资源为地方文化产业的发展创造了有利条件。本文以灵璧钟馗文化与石文化为主要研究对象,探析地方文化特色产品设计与品牌建设策略,以期为灵璧文化产业的可持续发展提供有利借鉴。

As an important transportation hub of the Grand Canal in Sui and Tang Dynasties, Lingbi county has left many treasures in its long history, adding a touch of antique cultural charm to the city.Lingbi is known for ″Zhong Kui, Wonder Stone and Yu Ji″.Its rich cultural resources have created favorable conditions for the development of local cultural industry.Taking Lingbi Zhongkui culture and stone culture as the main research objects, this paper analyzes the local cultural specialty product design and brand construction strategy, in order to provide a beneficial reference for the sustainable development of Lingbi cultural industry.