文化自信背景下国潮对袜品设计的影响

Influence of Chinese fashion on hosiery design under the background of cultural confidence

国潮作为一种消费概念和消费观念,将使用国货的消费者群体和带有中国特色的商品一起推到大众视野中。作为时尚品类的袜业也受到了国潮的极大影响,在袜品设计中也融入了大量传统或者现代中国文化元素,同时将图案纹样、颜色、汉字、民俗文化等利用不同方式进行展示。文章立足国潮文化时代背景,着眼于当下热门的袜品创意设计思考,具有一定的现实意义。

As a kind of consumption concept and consumption idea,China fashion has pushed the consumer groups using Chinese products and commodities with Chinese characteristics into the publie’s view.The hosiery industry,as a fashion category,has also been greatly influenced by the Chinese fashion.In the design of hosiery products,a large number of traditional or modern Chinese culture elements belonging to China are also integrated,and patterns,colors,Chinese characters and folk culture are displayed in different ways.Based on the background of Chinese fashion culture,this paper focuses on the creative design of the popular hosiery products,which has certain practical significance.