高校社会声誉评价指标体系研究

Research on the Evaluation Index System for the Social Reputation of Higher Education Institutions

在“互联网+”时代,声誉越来越成为高校之间竞争与高校评价的关键因素。已有的高校社会声誉评价侧重主观的定性评价。因此,本研究尝试采用定量评价方法,以高校社会声誉内涵为基点,从高校社会声誉生成机制出发,构建一套量化测度高校社会声誉的指标体系,并以我国104所公办本科院校为实例,验证了评价指标体系的有效性。研究结果可为完善我国高校评价体系提供借鉴。

In the "Internet+ " era, reputation has increasingly become a key factor in the competition and evaluation of higher education institutions. The existing social reputation evaluation of higher education institutions focuses on subjective qualitative evaluation. Based on the connotation of the social reputation of higher education institutions and starting from its generation mechanism, this research attempts to construct a set of index system for quantitatively measuring the social reputation of higher education institutions by adopting a quantitative evaluation method. Then 104 public undergraduate institutions are chosen as examples to verify the effectiveness of the evaluation index system. The research results could serve as valuable references for improving the evaluation system of higher education institutions in our country.