中国对RCEP其他成员国文化产品出口的现状考察与推进思路

Current Situation Investigation and Promotion Suggestion of China’s Cultural Products Export to Other Member Countries of RCEP

作为集经济价值及文化价值于一体的新兴产业,文化产业已逐渐成为新时期我国高水平对外开放的新动力。2020年11月《区域全面经济伙伴关系协定》(RCEP)的签订为发展我国文化贸易带来了新的机遇,推进对RCEP其他成员国文化产品出口,对于我国文化产业竞争力以及文化“软实力”的提升有着重要的促进作用。从总体规模、市场结构、商品结构及主体分布四个方面来看,中国对RCEP其他成员国文化产品出口成就与不足并存。应在了解文化产品出口影响因素的基础上,从政府和企业两大层面着手,切实推进中国对RCEP其他成员国文化产品出口。

As an emerging industry integrating economic value and cultural value, cultural industry has gradually become a new driving force for high-level opening up in the new era.The signing of the Regional Comprehensive Economic Partnership(RCEP) in November, 2020, has brought new opportunities for the development of China’s cultural trade.Promoting the export of cultural products to other member countries of RCEP plays an important role in promoting the competitiveness of China’s cultural industry and cultural soft power.From four aspects of overall scale, market structure, commodity structure and main body distribution, China’s cultural products export to other member countries of RCEP has both achievements and shortcomings.On the basis of understanding the influencing factors of cultural products export, China should effectively promote cultural products export to other member countries of RCEP from two levels of government and enterprises.