字体设计理念探析及包装实践应用

Analysis of Font Design Concept and Practical Application of Packaging

本文通过对汉字的产生与字体形态的演变过程进行分析,从中挖掘形态演变背后的传统文化理念;而后对汉字的文化内涵和构形方法进行深入分析,从而引发人们对传统民族文化的关注。另外,通过对“六书”理论的解读,让设计师在设计字体时,从根源上把握汉字之“意”,做更有意义且有内涵的“形”,使字体设计在“形”与“意”的结合下产生一种崭新的创造力。

The paper analyzes the generation and evolution of Chinese characters,further explores China's traditional culture and puts forward a new interpretation of the cultural connotation and construction method of Chinese characters.The modeling method and design concept will arouses people's attention to traditional ethnic culture.Through the study of the pictograph and ideograph,the form and meaning of Chinese characters gains a new sense of creativity.