多模态话语分析——以《战狼》系列主题海报为例

Multimodal Discourse Analysis--Taking the Theme Posters of“War Wolf”Series as an Example

系列电影《战狼》备受好评,其成功不仅仅归功于影片本身精彩的内容,其海报设计也起到了良好的宣传作用。本文以Halliday创立的系统功能语言学以及Kress和Van Leeuwen提出的视觉语法为切入点,从概念功能、语篇功能和人际功能三大方面对电影《战狼》海报的再现意义、互动意义和构图意义进行多模态话语分析,以期通过多模态话语分析的方法使观众更加了解电影背后所蕴含的文化含义,从而达到对电影主旨更深层次的理解。

The series of films“war wolf”has been highly praised since its release.Its success is not only due to the wonderful content of the film itself,but also its poster design has played a good role in publicity.Starting from systemic functional linguistics founded by Halliday and visual grammar proposed by Kress and van Leeuwen,this paper studies the series of films“war wolf”from three aspects:conceptual function,textual function and interpersonal function,and carries out multimodal discourse analysis on the reproduction meaning,interactive meaning and composition meaning of posters,with a view to using the method of multimodal discourse analysis,So that the audience can better understand the cultural meaning behind the film,so as to achieve a deeper understanding of the theme of the film.