商业插画中中国传统绘画的应用

Application of Chinese Traditional Painting in Commercial Illustration

随着我国经济社会的发展,商业插画逐渐成为我们社会生活中不可或缺的一部分。在重视传统文化的大背景下,商业插画与传统绘画进行深入结合,使插画找到了融入中国传统文化的新路径。国民素质日益提升,使商业插画的应用逐渐变得广泛,设计出蕴含文化、情感的商业插画作品,是其在现代社会中的重要意义。本文主要对中国传统绘画在商业插画中的内容、技法应用进行浅析,以期提高商业插画的艺术文化内涵。

With the development of China's economy and society,commercial illustration has gradually become an indispensable part of our social life.Under the background of attaching importance to traditional culture,commercial illustration is deeply combined with traditional painting,which makes illustration find a new way to integrate into Chinese traditional culture.With the improvement of national quality,the application of commercial illustration has gradually become more and more extensive.It is of great significance in modern society to design commercial illustration works with culture and emotion.This paper mainly analyzes the content and technique application of Chinese traditional painting in commercial illustration,in order to improve the artistic and cultural connotation of commercial illustration.