摘要
网购评论和回复话语不仅能够反映出消费者和商家的积极互动,而且还可以体现出交际双方对人际关系的管理。本文以人际关系管理理论为分析框架,采用定量和定性相结合的研究方法对俄语网购消费者评论和商家回复话语进行分析,探讨消费者和商家在互动过程中对人际关系进行管理的语用策略,揭示语言运用对交际双方人际关系的重要影响。
Online shopping reviews and replies discourse can not only reflect the active interaction between consumers and merchants,but also reflect the management of the interpersonal relationship by both parties.Taking rapport management theory as the analytical framework,this paper analyzes Russian online shopping consumers’reviews and merchants’replies discourse by using quantitative and qualitative research methods,discusses the pragmatic strategies used by consumers and merchants to manage the interpersonal relationship in the process of interaction,and reveals the important influence of language use on the interpersonal relationship between the two parties of the communication.
作者
贾冬雪
Jia Dongxue(Beijing Foreign Studies University,Beijing 100089,China)
出处
《黑河学院学报》
2022年第7期141-144,共4页
Journal of Heihe University
关键词
俄语
消费者评论话语
商家回复话语
人际关系管理理论
语用策略
Russian
consumers’reviews discourse
merchants’replies discourse
rapport management theory
pragmatic strategies
