“一带一路”背景下民族传统体育文化的国际传播

On the International Communication of National Traditional Sports Culture under the Background of the“Belt and Road”Initiative

民族传统体育文化蕴藏着丰富的中华民族文化精髓和基因,象征着我国悠久的历史文化和民族精神,在“一带一路”的发展背景下倡导民族传统体育文化传播具有提升文化自信和增强中外文化交流的重要意义。民族传统体育在“一带一路”国际传播过程中存在的困顿:民族传统体育文化传播内容和配套设施不足;国际传播中存在文化误读;国际传播途径单一。民族传统体育文化传播路径可以构建如下:加快构建国际传播国际话语体系;丰富完整的传播内容体系;构建国际立体传播体系;提升柔性国际传播技巧。

National traditional sports culture contains rich cultural essence and genes of Chinese nation,which symbolizes the long-lasting historical culture and national spirit of our country.In the context of the“Belt and Road”initiative,advocating the international communication of traditional national sports culture is of great significance of enhancing cultural self-confidence and cultural exchanges between China and other countries.In the process of international communication,national traditional sports have encountered such difficulties as insufficient contents and supporting facilities,cultural misunderstandings,single channels,etc.In accordance with the dilemma in the communication,the corresponding paths are proposed for the international communication:accelerating the construction of an international discourse system,enriching the complete content system,building a three-dimensional system,and improving flexible communication skills.