融媒体时代气象微信公众平台运营现状及策略--以“张掖气象”为例

Operation Status and Strategy of Meteorological Wechat Public Platform in the Era of Financial Media--Taking“Zhangye Mete-orology”as an Example

随着“互联网+”社会的蓬勃发展,微信成为一个被人们广泛采用的通讯手段,深受广大民众的欢迎。微信拥有传递快捷、信息形式多样等优点,是气象业务信息传递的良好平台之一。阐述了“张掖气象”微信公众号的运营特点和运作策略,为各级气象局利用微信平台提供气象服务方面带来一定的借鉴与参考。

With the vigorous development of“Internet+”society,wechat has become a widely used means of communication and is deeply welcomed by the general public.Wechat has the advantages of fast transmission and various forms of information.It is one of the good platforms for meteorological business information transmission.This paper expounds the operation characteristics and Strategies of“Zhangye meteorological”wechat public account,in order to bring beneficial reference and reference for meteorological bureaus at all levels to provide meteorological services by using wechat platform.