新媒体时代中国共产党政党形象塑造的困境与超越

The Predicament and Transcendence of the Image Shaping of the Communist Party of China in the New Media Era

新媒体是新的信息技术,其信息内容具有丰富性,同时还包含着复杂性,深刻改变了世界的存在方式和人们的生活规律。随着新媒体时代的到来,中国共产党政党形象塑造面临着信息泛滥、技术异化和网络意识形态失范的困境。以马克思主义为指导思想,坚决以中国共产党为核心领导新媒体持续发展,并不断完善新媒体机制构造,坚持维护党的光辉形象。

New media is a new information technology.Its information content is rich and complex, which has profoundly changed the way the world exists and people’s life rules. With the advent of the new media era, the Party image building of the Communist Party of China is faced with the dilemma of information overload, technology alienation. The communist Party of China adheres to the guidance of Marxism, takes the Communist Party of China as the core to lead the development of new media, and constantly improves the mechanism and structure of new media to maintain the glorious image of the Party.