国内外游客景区情感体验时空变化对比研究——以秦始皇帝陵博物院为例

Comparative Study on Temporal and Spatial Changes of Tourists’Emotional Experience at Home and Abroad:Taking Emperor Qinshihuang’s Mausoleum Site Museum as an Example

情感是旅游体验的重要构成,游客情感体验对游客满意度和行为意图方面起着关键作用。选择秦始皇帝陵博物院作为案例地,通过线下实地跟踪调研和参与式观察获取国内外游客的即时情感体验数据,探索国内外游客在景区的情感体验特征和时空规律差异。结果表明:(1)在情感维度上,国内外游客即时情感体验的积极、消极情感类型均呈现明显差异。(2)在时间维度上,国内外游客在秦陵博物院的情感体验表现为以积极情感为主、消极情感并存的模式。(3)在空间维度上,国内外游客均表现为积极情感体验波动明显,消极情感体验波动较小,核心游览区国内外游客积极情感体验均值最高。

Emotions are important parts of tourists’experience.Tourists’emotional experience plays a key role in tourist satisfaction and behavioral intentions.The Emperor Qinshihuang’s Mausoleum Site Museum was used as a case study to obtain real-time emotional experience data of domestic and foreign tourists through offline on-site follow-up surveys and participatory observations,and to explore the differences in the emotional experience characteristics and time-space laws in scenic spots.The results show that:(1)In terms of the emotional dimension,the positive and negative emotional types of the on-site emotional experience of domestic and foreign tourists show significant differences.(2)In the time dimension,the emotional experience of domestic and foreign tourists in the museum is expressed as a model in which positive emotions are dominant and negative emotions coexist.(3)In terms of space,both domestic and foreign tourists show that the positive emotional experience fluctuates significantly,while the negative emotional experience fluctuates less.The average value of the positive emotional experience of domestic and foreign tourists in the core tourist area is the highest.