“晓系列”民间图书馆的“精英化”办馆策略及启示

Operation Strategy of Gao Xiaosong’s Folk Libraries and Its Enlightenments

“晓系列”民间图书馆的定位有别于建国后为主流的“草根”民间图书馆,形成独特的“精英化”办馆策略。该系列图书馆在空间实践、藏书规划、宣传方式等方面均体现出“精英化”倾向。其借助名人效应进行阅读推广、差异化的运营机理、多元合作中谋求自主的共建理念及构建“文化共同体”的尝试,都为我国民间图书馆的建设提供启示。

On account of the unique operation strategy, Gao Xiaosong’s folk libraries are different from the mainstream of grassroot folk libraries founded in China since 1949. The libraries show the tendency of "elitism" in space practice, collection planning and publicity. They promote reading with the help of celebrity effect, use operation mechanism of differentiation, seek independence in the multi-cooperation and attempt to constructing "cultural community", which provide inspiration for the construction of folk libraries in China.