基于疫情常态化视角看大学生旅游行为影响因素及对策研究——以西安市高校为例

Study on the Influencing Factors and Countermeasures of College Sudents'Travel Behavior from the Perspective of Epidemic Normalization——Take Universities in Xi'an as an Example

新冠疫情给旅游行业带来重创,随着疫苗普及、防控政策的精细化,旅游业进入动荡发展时期。大学生作为旅游市场青年游客的代表,研究大学生群体的旅游行为因素很有必要,对于西安旅游市场的发展有一定的促进作用。本文基于调查问卷、深度访谈、文献分析等方法,选取13个二级因子,构建疫情常态化视角下影响大学生旅游的因素指标体系,并进行分析与说明,从个人、企业、政府3个角度提出对策建议,为疫情常态化西安旅游市场开发提供新的视角。

The COVID-19 epidemic has brought heavy damage to the tourism industry.With the popularization of epidemic vaccines and the refinement of prevention and control policies,tourism has entered a period of turbulent development.As the representative of young tourists in the tourism market,it is necessary to study the travel behavior factors of college students,which has a certain role in promoting the development of Xi'an tourism market.Based on the questionnaire,depth interview,literature analysis and other methods,this paper selects 13 secondary factors to construct a factor index system affecting college students'travel from the perspective of epidemic normalization,and analyzes and explains them,and it puts forward countermeasures and suggestions from the three perspectives;individuals,enterprises and the government,providing a new perspective for the development of Xi'an tourism market under the normalization of the epidemic.