我国农村电子商务发展困境及对策——基于产业集群的多案例研究

Multiple Case Study on Difficulties and Countermeasures of China’s Rural E-Commerce Development Based on Industrial Cluster

近年来,我国农村电子商务产业逐步发展,对促进农村经济发展,优化产业结构发挥了重大作用。文章基于浙江省缙云县和杭州市临安区、山东省曹县、安徽省泾县、江苏省沭阳县、山西省临猗县6个地区电子商务发展的案例,分析了我国农村电子商务发展面临的诸多问题,并提出了解决问题的对策。

Recently,China’s rural e-commerce had made progress step by step,which had played an important role in promoting development of rural economy and optimizing industrial structure.Based on the development of rural e-commerce in Suiyun County of Zhejiang Province,Lin’an District of Hangzhou City,Cao County of Shandong Province,Jing County of Anhui Province,Shuyang County of Jiangsu Province and Linyi County of Shanxi Province,problems and difficulties of China’s rural e-commerce were analyzed,and the relevant countermeasures were proposed.