上饶集中营红色研学旅行优化研究

Optimization Research on the Red Study Travel of Shangrao Concentration Camp

红色研学旅行是推动红色文化交流、传播的重要抓手,利于促进红色基因传承与青少年成长。上饶集中营依托深厚而独特的红色文化教育资源,发展红色研学旅行优势显著,但效果差强人意。通过调研,全面梳理了上饶集中营红色研学旅行品牌、接待、活动、导师和渠道发展现状及其基础设施、课程方案、资源联动、导师队伍、营销宣传等方面存在的问题,并提出上饶集中营红色研学旅行优化发展的系列策略。

Red study travel is an important starting point for promoting red cultural exchange and dissemination,which is conducive to promoting red gene inheritance and youth growth.Relying on profound and unique red cultural and educational resources,Shangrao Concentration Camp has significant advantages in the development of red study travel,but the effect is not satisfactory.Through investigations,this article comprehensively sorted out the development status of Shangrao Concentration Camp's red study travel brand,reception,activities,tutors and channels,as well as the existing problems in infrastructure,curriculum plans,resource linkage,tutor team,marketing and publicity,and proposed a series of strategies for the optimal development of red study travel in Shangrao Concentration Camp.