基于扩展计划行为理论的大学生于疫情常态化下的旅游行为意向研究

Behavioral Intention of College Students under the Epidemic Situation Based on Extended TPB

新冠肺炎疫情暴发与持续对社会经济带来损失,同时也损害大众身心健康。探讨疫情影响下大学生群体旅游意向,对旅游业未来恢复有重大意义。研究引入新冠疫情下的风险感知变量构建拓展的计划行为理论,通过234份样本数据进行统计分析与测量模型检验发现,态度、主观规范与知觉行为控制对大学生旅游意向存在正向影响,风险感知对大学生旅游意向存在负向影响。在分析结论基础上,认为旅游意向不仅受到个体主观影响,未来研究还需结合疫情事件的时空强度分析。

The COVID-19 outbreak and sustained socio-economic losses also damage public physical and mental health.It is of great significance for the future recovery of tourism to explore the tourism intention of college students under the influence of the epidemic.The study introduced the theory of risk perception variables under COVID-19.Through statistical analysis and measurement model test of 234 sample data,we found that attitude,subjective norms and perceptual behavior control had a positive influence on college students'travel intention,and risk perception had a negative influence on college students'travel intention.On the basis of the analysis and conclusion,it is believed that tourism intention is not only subjectively influenced by individuals,but also that future studies need to combine the spatio-temporal intensity analysis of epidemic events.