高质量发展背景下宁夏葡萄酒文化旅游产业融合发展的水平测度与提升路径研究

Research on the Level Measurement and Promotion Path of the Integrated Development of Wine Culture Tourism Industry in Ningxia under the Background of High-quality Development

以宁夏特色葡萄酒产业、文化产业与旅游产业融合发展为研究对象,从经济效益、社会效益和产业基础3个方面构建产业指标评价体系和耦合协调度模型。选取2014—2019年宁夏地区各地市统计年鉴的葡萄酒文化旅游产业实际状况和可获得指标数据,测算分析其耦合协调情况。结果表明:葡萄酒-文化产业耦合协调度逐年增加,但目前处于勉强协调等级阶段;葡萄酒-旅游产业耦合协调度总体趋于平稳,稍有增幅减幅;文化-旅游产业相互融合协调的影响作用增强;葡萄酒-文化-旅游3个产业耦合协调度与两产业相比融合程度较弱。最后,针对宁夏葡萄酒文化旅游产业融合发展提升路径提出对策建议,为促进宁夏葡萄酒文化旅游产业高质量融合发展提供参考。

Taking the integrated development of Ningxia characteristic wine industry,cultural industry and tourism industry as the research object,the industrial index evaluation system and coupling coordination degree model are constructed from three aspects,including economic benefits,social benefits and industrial foundation.The actual situation and available index data of wine cultural tourism industry in the statistical yearbook of cities in Ningxia from 2014 to 2019 is selected,its coupling coordination is calculated and analyzed.The results show that the coupling coordination degree of wine-culture industry increases year by year,but it is at the level of barely coordination at present.The coupling coordination degree of wine and tourism industry tends to be stable on the whole,with a slight increase and decrease.The influence of mutual integration and coordination of culture-tourism industry is strengthened.The coupling coordination degree of wine-culture-tourism industries is weaker than that of the two industries.Finally,countermeasures and suggestions are put forward for the integrated development and improvement path of wine culture tourism industry in Ningxia,so as to provide reference for promoting the high-quality integrated development of wine culture tourism industry in Ningxia.