基于模糊Kano模型的高速列车商务座椅设计研究

Design of Business Seat for High Speed Train Based on Fuzzy Kano Model

目的 为提升高速列车商务座椅用户满意度系数,提出模糊Kano模型结合情感化设计理论的创新方法,通过在产品形态设计中探索用户需求,以寻求两者间关系的平衡。方法 首先,通过定性分析KJ法对调研获取的初始描述进行有序划分,构建需求层次模型,归类为用户一级需求项并建立二级需求评价项;其次,通过二级需求评价项设计模糊Kano模型问卷,通过隶属度分析及重要度排序得出需求项的优先级;最后,以高速列车商务座椅为例结合情感化设计理论对用户需求要素分析筛选,应用到产品形态设计中。结论 通过定性分析与定量分析结合情感化设计理论的应用创新设计,能够严谨、直观地划分目标用户群对产品形态设计的需求,从而为构建产品与用户之间的和谐关系提供一定的理论依据,为提升高速列车商务座椅用户满意度系数与产品的形态设计创新提供前瞻性的探索。

The paper aims to improve the customer satisfaction coefficient of high-speed train business seats,propose the innovative method based on Fuzzy Kano model and emotional design theory,and explore the user needs in product form design to seek the balance between the two.Firstly,through the qualitative analysis of KJ method,the initial de-scription obtained from the survey is orderly divided,and the demand hierarchy model is constructed,which is classified as the user's first level demand item,and the second level demand evaluation item is established;Secondly,the question-naire of fuzzy Kano model is designed through two-level demand evaluation items,and the priority of demand items is obtained through membership analysis and importance ranking;Finally,taking the high-speed train business seat as an example,combined with the emotional design theory,the user demand elements are analyzed and selected,and applied to the product form design.Through qualitative analysis and quantitative analysis,combined with the application of emo-tional design theory,innovative design can strictly and intuitively divide the needs of target user groups for product form design,so as to provide a certain theoretical basis for building a harmonious relationship between products and users,and provide a forward-looking exploration for improving the customer satisfaction coefficient and product form design inno-vation of high-speed train business seats.