基于卡诺模型和极端用户法的电动代步车设计

Design of Electric Scooter Based on Kano Mode and Extreme User Method

目的 为有效满足非主流用户的特殊需求,并解决传统卡诺模型研究中常常忽略的反向需求和魅力型需求等问题,通过对现有卡诺模型应用案例的研究分析,提出一种针对卡诺模型的改良方法。方法 将极端用户法引入卡诺模型中,提高卡诺模型对特定人群分析的准确度。利用卡片分类法将以往难以通过语言准确传达的描述信息视觉化,将用户难以直观表达的喜好和需求数据化,从而提高用户研究的真实性和准确性。通过用户旅程图,挖掘用户在使用过程中的痛点,以寻求更加有效的改进方案。最终通过模糊综合评价法验证了新设计方案的有效性。结论 以电动代步车为设计案例,提取、分析了非主流用户群体的特殊需求,验证了该方法的有效性,为将来的卡诺模型研究提供了新思路。

The paper aims to effectively meet the special needs of non-mainstream users,solve the problems of re-verse demand and glamorous demand that are often ignored in the traditional Kano model research,and propose an im-proved method for Kano model.The extreme user method is introduced into the Kano model to improve the accuracy of the Kano model for specific population analysis.The card classification method is used to visualize the description in-formation that was difficult to accurately convey through language in the past,and to digitize the preferences and needs of users that are difficult to express intuitively,thereby improving the authenticity and accuracy of user research.By making a user journey map,the pain points of users in the process of using are mined to seek more effective improvement solu-tions.Finally,the effectiveness of the new design scheme is verified by the fuzzy comprehensive evaluation method.Taking electric scooter as a design case,the special needs of non-mainstream user groups are extracted and analyzed,and the effectiveness of the method is verified,which provides new ideas for the future research of Kano model.