基于叙事设计视角的古籍数字平台设计研究

Design Research on Digital Platform of Ancient Books from the Perspective of Narrative Design

目的 在叙事设计的指导下,对古籍数字平台的设计要素与设计策略进行探索,旨在缩小古籍与大众之间的距离,建立可持续的文化信息沟通渠道,使古籍内容更容易被理解。方法 通过对叙事设计理念的深入分析,结合文献资料、实例分析等研究方法,总结出古籍数字平台叙事设计思路、叙事设计要素及具体的叙事设计方法,最终通过Kano模型进行设计要点需求重要性验证与优先级排序。结论 古籍数字平台作为发掘、继承和弘扬传统文化的重要媒介,为适应时代发展的潮流,需要运用设计思维提升其人文向度。基于叙事设计理论及古籍数字平台建设的共性,提出叙事主题、叙事结构、叙事场景、叙事呈现形式四大设计要素,并在此框架下延伸出具体的叙事设计方法。拓宽了叙事设计的应用领域,有助于古籍文化的活态传承。

Under the guidance of narrative design,this paper aims to explore the design elements and design strategies of the digital platform of ancient books,narrow the distance between ancient books and the public,establish sustainable cultural information communication channels,and make the ancient books easier to understand.Through the in-depth analysis of the concept of narrative design,combined with literature,case analysis and other research methods,this paper summarizes the narrative design thinking,narrative design elements and specific narrative design means of ancient books digital platform.Finally,the Kano model is used to verify and prioritize the demand importance of the design points.In order to adapt to the trend of the development of the times and as an important medium to explore,inherit,and carry for-ward traditional culture,the humanistic dimension of digital platform of ancient books needs to be improved with design thinking.Based on the commonness of narrative design theory and digital platform of ancient books,this paper puts for-ward four design elements:narrative theme,narrative structure,narrative scene and narrative presentation form.And in this framework,it extends the specific narrative design method.In general,this paper widens the application field of nar-rative design and contributes to the living inheritance of ancient book culture.