网络嵌入、资源协奏对颠覆式绿色技术创新的影响

The Impact of Network Embeddedness and Resource Orchestration on Disruptive Green Technological Innovation

尽管学术界对网络嵌入已有大量研究,但鲜有学者探讨其对颠覆式绿色技术创新的影响。以制造企业为研究对象,运用社会网络理论和资源协奏理论,将网络嵌入划分为结构嵌入和关系嵌入两个维度,探讨两者对制造企业颠覆式绿色技术创新的影响,并分析资源协奏的中介作用和环境洞察能力的调节作用。结果发现:①结构嵌入和关系嵌入不仅对颠覆式绿色技术创新具有显著正向影响,而且对资源协奏也具有显著正向影响;②资源协奏对颠覆式绿色技术创新具有显著正向影响,并且分别在结构嵌入、关系嵌入与颠覆式绿色技术创新之间起部分中介作用;③环境洞察能力正向调节关系嵌入与颠覆式绿色技术创新之间的关系。研究结论有助于厘清网络嵌入对制造企业颠覆式绿色技术创新的作用机理,并拓展资源协奏和颠覆式绿色技术创新相关研究。

With the increasing environment uncertainty,consumers'green demand is difficult to predict,and environmental regulations and policies are becoming strict.Thus,in order to achieve green transformation and maintain sustainable com-petitive advantage,manufacturing firms should conduct disruptive green technological innovation.Due to the limited inter-nal knowledge,firms must acquire external knowledge in disruptive green technology innovation.Social network theory proposes that firms can use network structure and network relationship to obtain knowledge resources,and expand the market and create value through interaction with other network members.Previous research has suggested that organiza-tional learning and external knowledge search can help firms to acquire external knowledge,while network embeddedness has the advantages of low cost and convenience.Therefore,it is necessary to explore the impact of network embeddedness on disruptive green technology innovation.Moreover,the novel knowledge obtained by firms through network embedded-ness cannot be directly applied to disruptive green technology innovation,and there is the need to integrate and orchestrate with existing knowledge.The existing studies mainly focused on the impact of internal capacity such as absorptive capacity and integration capacity on green innovation,ignoring the role of resource orchestration.Thus it is essential to explore the mediating effect of resource orchestration between network embeddedness and disruptive green technology innovation.In addition,firms should have dynamic capability to adapt to the external environment in disruptive green technology innova-tion.However,current studies have discussed the direct effect of dynamic capability on firms'innovation.As a dimension of dynamic capability,environmental insight capacity has received less attention,and there is little research emphasizing the moderating effect of environmental insight capacity in green innovation.Therefore,it is necessary to explore the mod-erating role of environmental insight capacity between network embeddedness and disruptive green technology innovation.Drawing on social network theory and resource orchestration theory,this study explores the influence of the network embed-dedness on disruptive green technology innovation,and examines the mediating role of resource orchestration and moderating role of environmental insight capacity.To test the theoretical model,we selected manufacturing firms as research objective,and issued the questionnaires by email,visiting the selected manufacturing firms and MBA classmates who work in manufacturing firms.A total of 360 questionnaires were distributed,and 222 questionnaires were valid,with an effective response rate of 61.67%.We applied hierarchical regression analysis and bootstrap method to test hypotheses.The results indicate that structural embeddedness and relational embeddedness have significant positive impacts on disruptive green technology innovation and resource orchestration.Moreover,resource orchestration plays a significant mediating role between network embeddedness and disruptive green technolo-gy innovation,and environmental insight capacity has a significant positive moderating effect on the relationship between relational embeddedness and disruptive green technology innovation.This study makes several theoretical contributions.First this study divides network embeddedness into structural em-beddedness and relational embeddedness,and discusses the effects of two network embeddedness on disruptive green tech-nology innovation.This result enriches the research on antecedents of disruptive green technology innovation.Second,based on resource orchestration theory,this study finds that resource orchestration plays a partial mediating role between network embeddedness and disruptive green technology innovation.The result reveals the important role of resource or-chestration in disruptive green technology innovation,and provide new insights for disruptive green technology innovation.Third,this study takes environmental insight capacity as moderator,and finds that environmental insight capacity moder-ates the relationship between relational embeddedness and disruptive green technology innovation.This result clarifies the relationship between environmental insight capacity and disruptive green technology innovation,and uncovers the effect of environmental insight capacity on disruptive green technology innovation.Therefore it's suggested that manufacturing firms should not only actively manage and maintain the relationship with other network members,but also establish mutu-ally beneficial network relations by communicating with other firms.Second,manufacturing firms should take effective measures to improve resource orchestration and cultivate resource orchestration capability of employees.Specifically,firms should hold team meetings and learning activities related to environmental protection knowledge and technology to enhance communication among employees,eliminate obstacles to cross-departmental communication,and make the best use of knowledge resources.Third,manufacturing firms should also focus on cultivating their own environmental insight capability.For example,firms can set up a special information and intelligence department to search for the latest green products and technologies in the market,hire talents in marketing and technology and establish expert committee to iden-tify and evaluate business opportunities.