基于5W模式的中国国际传播策略研究

Research on China′s International Communication Strategies Based on the 5W Mode

随着中国综合国力与国际地位的提升,中国国际传播工作取得明显成效,但也面临传播主体构成较为单一、传播内容宣传色彩较浓、传播渠道国际化程度不够、传播受众定位模糊、传播效果有限等问题。基于5W模式的分析,提出新形势下全面提升国际传播效能,应鼓励多元主体参与、创新传播内容和方式、拓展传播渠道、实施精准化传播,构建具有鲜明中国特色的战略传播体系,着力提高中国国际传播影响力与国际话语权。

With the enhancement of China′s comprehensive national strength and international status,China has achieved remarkable effects in international communication.But China also faces such problems as the lack of multiple communicators,propagandistic in contents with strong color,insufficient internationalization of communication channels,ambiguous positioning of communication audiences,and limited communication effects.Based on the 5W mode,in a bid to comprehensively elevate the efficiency of international communication under new situation,we should encourage multiple communicators participating in international communication,innovate the contents and approaches,develop more channels,carry out precise communication to make efforts to increase China′s international communication influence and international discourse power.