媒介与交通的“共生”——报刊镜像中的上海电车(1908—1937)

"Symbiosis"Between Media and Transportation:Shanghai Tram in the Mirror Image of Newspapers(1908—1937)

将电车这类交通工具视为一种实体媒介,并将报刊作为历史镜像的“交通工具”,以探讨媒介与交通的互动关系。电车作为近代中国出现的新兴事物,报刊镜像中的电车既是上海现代化的象征,又是交通事故的诱因。报刊还将电车作为一种常识进行传播,使现代交通常识和交通观念走进中国城市社会。电车对报刊媒介也会产生影响,报刊会刊登关于电车的广告,电车公司成为报刊的经济来源之一,电车上也会投放广告并成为城市内的“移动媒介”,两者的互动共同促进了上海的现代化进程,以此形成一种“共生”关系。

This paper regards trams as a kind of physical media,and takes newspapers as a"vehicle"of historical mirror image,so as to explore the interactive relationship between media and transportation.As an emerging thing in modern China,the tram in the mirror image of newspapers is not only a symbol of Shanghai′s modernization,but also an inducement to traffic accidents.Newspapers also spread tram as a knowledge,so that modern transportation knowledge and transportation concept can enter China′s urban society.The tram also has an impact on the newspaper media.Newspapers publish advertisements about trams and tram companies become one of the economic sources of newspapers.Trams also carry advertisements and serve as"mobile media"in cities.The interaction between the two jointly promotes the process of modernization in Shanghai,thus forming a"symbiotic"relationship.