我国赛车运动产业创新发展动力机制及实践路径

Dynamic Mechanism and Practice Path for Innovative Development of Motor-Racing Sports Industry in China

运用文献资料、专家访谈和现场考察等方法,梳理我国赛车运动产业发展概况及存在的问题,基于影响力经济理论分析其创新发展的动力机制,并借鉴F1品牌管理模式的经验,提出实践路径。我国赛车运动产业存在的问题:品牌模式运作单一,缺乏流量;供应链整合度低,管理无序化;赛车场利用率低,资源开发不足。从赛车产业链的上层、中层、下层进行分析,指出我国赛车运动的创新发展应依托生产、融资、传播、创新四个环节的动力因素实现。据此提出实践路径:探索核心技术,推进赛事品牌高端化;拓宽融资渠道,优化产业链结构;拓展传播途径,促进产业健康发展;探索创新模式,实现产业联动发展。

By using the methods of literature review,expert interview and field investigation,this paper presented the development situation and existing problems of the motor-racing sport industry,analyzed the dynamic mechanism of its innovative development based on the theory of infl uence economy,and drew on the experience of the F1 brand management mode,and put forward the practice path.The existing problems of motor-racing sports industry in China:The operation of brand mode is single and lacks of network fl ow,the integration degree of supply chain is low and the management is disordered,and the utilization rate of the racetrack is low and the resource development is insuffi cient.From the analysis of the upper,middle and lower levels of the motor-racing industry chain,it is pointed out that the innovative development of motorracing sports in China should be realized from the four links of dynamic factors of production,fi nancing,communication and innovation.Based on this,this paper put forward the practice path:We need to explore the core technology to promote the high-end competition brand,broaden financing channels to optimize the industrial chain structure,expand the communication channels to promote the healthy development of the industry,and explore innovative models to achieve interconnected industrial development.