农民社会创业者亲社会动机、创业拼凑与创业绩效——环境动态性的调节作用

Prosocial Motivation of Rural Social Entrepreneurs,Entrepreneurial Bricolage and Entrepreneurial Performance—Moderating Role of Environmental Dynamism

农民社会创业是实施乡村振兴战略的有效途径,然而,农民社会创业者因资源匮乏面临创业绩效不高这一问题。基于高阶理论和权变理论,本文探究农民社会创业者亲社会动机与创业绩效之间的关系,提出以创业拼凑为中介变量、环境动态性为调节变量的理论模型,利用我国206位农民社会创业者问卷调查数据,运用结构方程模型和层次回归分析法进行了实证验证。研究表明:农民社会创业者亲社会动机对创业拼凑有显著的正向影响;农民社会创业者亲社会动机对创业绩效有显著的正向影响;创业拼凑对农民社会创业绩效有显著的正向影响;创业拼凑在农民社会创业者亲社会动机与创业绩效之间发挥部分中介效应;市场动态性和技术动态性均正向调节创业拼凑与农民社会创业绩效的关系。研究结论为如何促进农民社会创业绩效的提升提供了借鉴。

Rural social entrepreneurship is an effective way to implement the rural revitalization strategy.However,rural social entrepreneurs face the problem of low entrepreneurial performance due to the lack of resources.Based on the higher-order theory and contingency theory,it put forward the research hypothesis between prosocial motivation and entrepreneurial performance of rural social entrepreneurs with entrepreneurial bricolage as mediator,and market dynamism and technology dynamism as moderators.Using the questionnaire survey data of 206 rural social entrepreneurs in seven districts of China,it empirically verified the research hypothesis by using structural equation model and hierarchical regression analysis.It shows that:prosocial motivation of rural social entrepreneurs has a significant positive impact on entrepreneurial bricolage;prosocial motivation of rural entrepreneurs has a significant positive impact on entrepreneurial performance;entrepreneurial bricolage has a significant positive impact on rural social entrepreneurial performance;entrepreneurial bricolage has a partial mediating effect on the relationship between prosocial motivation and entrepreneurial performance;both market dynamism and technology dynamism positively moderate the relationship between entrepreneurial bricolage and entrepreneurial performance.The research conclusion provides reference for rural social entrepreneurs to improve rural social entrepreneurial performance.