营销核战役:解构流量的逻辑

Marketing Nuclear Campaign:Deconstructing the Logic of Flow

营销核战役指品牌以移动互联网做先锋,全网营销引爆点为关键,结合线上与线下多方面资源,组成陆海空式的立体化营销战争。商业迭代是多维齐升的系统工程,流量是其中的关键变量。流量就是注意力流,通过流量地图导出流量矩阵,对流量的复杂性、相关性有了清晰的逻辑认知。社会化引流、转化与私域沉淀运营,内容圈层与兴趣商业,是当今流量的逻辑体系,新流量渠道已然形成。

Marketing nuclear campaign refers to the brand to mobile Internet as a pioneer,the whole network marketing detonation point as the key,combined with online and offline resources,the formation of land,sea and air three-dimensional marketing war.Business iteration is a multi-dimensional system engineering,in which flow is a key variable.Flow is attention flow.The flow matrix is derived from the flow map,which has a clear logical cognition of the complexity correlation of flow.Social drainage,transformation and private domain precipitation operation,content circle and interest commerce are the logic system of today’s traffic,and new traffic channels have been formed.