摘要
This paper studies two manufacturer rebate strategies in a green supply chain.The results show that:1)Irrespective of the type of rebate strategy used,channel members benefit;2)Rebates for green products improve the green level of green products;3)The more significant the slippage effects are,the more beneficial the rebate strategies are,for channel members.On this basis,the model is expanded to consider asymmetric potential market demands and asymmetric product substitution rates,respectively.The results show that the product substitution rate does not affect the strategic preference of channel members,but the potential market demand does.
基金
Supported by the National Social Science Fund of China(18BGL106)。