红色记忆与政党认同——以西藏红色旅游中的大学生旅游者为例

Red Memory and Party Identity--Take the example of the college students in the Long March cultural theme tour

以参与西藏红色旅游的大学生为研究对象,基于情绪唤起与认同理论,应用结构方程模型,构建了国家认同、政党认同的影响模型,分析并讨论了大学生政党认同及认同行为中“红色旅游—情绪唤起—认同—认同行为”的作用路径及影响机制。研究表明,在西藏红色旅游情境下,积极意义的情绪唤起有助于增进大学生的历史认同、国家认同和政党认同,并且历史认同的增强对国家认同和政党认同的增强也具有正向影响作用。在西藏红色旅游中,通过唤起历史记忆和激发情绪,有助于增进大学生对国家和政党的认同感,有助于培养他们的爱国主义精神,不断增强“五个认同”,铸牢中华民族共同体意识。

Taking college students participating in red tourism in Tibet as the research object,this article,based on the theory of emotional arousal and identification,construct a influence model of national identity and party iden⁃tityobject by applying structural equation model.It also analyzes and discusses the functional path and influence mechanism of"red tourism-emotional arousal-identity-identity behavior".The research shows that in the con⁃text of red tourism in Tibet,positive emotional arousal helps to enhance college students'historical identity,na⁃tional identity and party identity,and the enhancement of historical identity also has a positive effect on the en⁃hancement of national identity and party identity.In the red tourism of Tibet,by arousing historical memory and stimulating emotions,it helps to enhance the college students'sense of identity with the country and the political party and cultivate their spirit of patriotism,and continuously strengthens the"five identities",and fosters a strong sense of community for the Chinese nation.